Let's talk Marketplace 38: A deeper dive into marketplace profitability

Shownotes

It is summer time and the hosting team of Let's talk Marketplace prepare for their respective holidays - but before dashing off to the beach they meet in the LTM podcast studio for a hefty dose of prerecording. After all, it wouldn't do to let our fans starve for juicy marketplace content while we are off sunbathing. Therefore, in their second summer episode Ingrid and Valerie tackle THE topic of the marketplace year: profitability. How can marketplace managers optimise their business cases in challenging times? That's the question - and answers which features the coin phrase "It depends on" are not allowed! So Valerie puts up her calculating formulas for marketplace business cases and gets real with a down-to-earth case study: What would we do if we were marketplace managers for an underwear brand struggling with their profitability? What could we do with our prices, our assortment, our return rates? What options do we have - and what measures will produce which specific outcome? Find out if and how Ingrid and Valerie manage to turn the tides on their marketplace case!